Top 5 Beauty Retail Apps on iOS in Oceania Q3 2021

In the third quarter of 2021, the top beauty retail apps in Oceania on the iOS platform showed notable trends in weekly downloads, active users, and revenue. Here’s a closer look at the performance of Sephora - Beauty Shopping, MECCA - Beauty Shopping, Adore Beauty | Shop Beauty Now, Think Dirty – Shop Clean, and BEAUTY BAY.

Sephora - Beauty Shopping experienced a peak in weekly downloads of around 5.2K in late July, maintaining a steady range between 2.7K and 5.2K throughout the quarter. Weekly active users showed a similar stable trend, peaking at approximately 23.1K in late July and fluctuating around 19K to 23K.

MECCA - Beauty Shopping saw a significant spike in weekly downloads at the beginning of August, reaching about 9K. Downloads then stabilized around 1.8K to 2.7K for the rest of the quarter. Active users followed a similar pattern, with a peak of approximately 9K in early August and a gradual increase towards 8.1K by the end of September.

Adore Beauty | Shop Beauty Now had a notable increase in weekly downloads, peaking at around 6.1K at the end of June, and then stabilizing between 1.2K and 2.6K for the remainder of the quarter.

Think Dirty – Shop Clean showed a significant peak in weekly downloads in early July, reaching approximately 7.4K. This was followed by a decline, stabilizing between 300 and 600 downloads per week. Weekly revenue saw minor fluctuations, peaking at $149 in mid-July. Active users peaked at around 17K in mid-July and then gradually decreased to about 7.3K by the end of September.

BEAUTY BAY maintained a steady weekly download rate, peaking at around 710 in mid-September. Active users showed a gradual increase, peaking at approximately 2.4K in mid-September and then stabilizing around 1.8K towards the end of the quarter.

This data offers a snapshot of the performance trends for these top beauty retail apps. For more detailed insights, visit Sensor Tower.